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Who We Are

Markova Creative is a digital marketing agency, in the business of helping businesses, brands and organizations build, manage and succeed with their marketing efforts using game changing ideas and unconventional strategies to take their businesses to the next level

What Makes Us Tick?

We take pride in helping our clients strategize, design, implement, and manage innovative digital marketing campaigns, applications and websites to achieve the brand goals.

What Exactly Do We Do?

From high impact Digital marketing campaigns, and social media activations to branded website and application designs our solutions are custom fit to our clients’ true needs.

How Do We Do It?

We focus on understanding our clients's business,and challenges, while identifying short - and long-term goals, and crafting and sustaining the right roadmap for digital success.

We Take Care of Your Digital Marketing, So You Can Take Care of Your Business.

Today’s consumer is always-on, digitally-connected, and more savvy than ever. To reach the consumer of today, you need an agency that thinks about tomorrow.

What we do

We offer a tactical set of services you won’t find in a lot of agencies:

Digital Marketing Campaign Development

Our agency works great as an extension of your internal marketing team reaching millions of Nigerian consumers using various targeting options, through integrated platforms such as paid search, display advertising, email marketing, social media marketing, content marketing, SEO, CRO/UX and more.

Social Media Marketing/Community Management

The days of getting an intern to "oversee" your social media are over. When it comes to executing a successful digital marketing strategy, there are too many silos of specialized knowledge that have to be leveraged and integrated together in order to be effective. Our seasoned digital team can ensure that you are getting the right messages, to the right people, in the right way.

Content Marketing/Marketing Automation

At Markova Creative, We create high performing, measurable content that adds real value to the customer experience and delivers your brand promise, to the right people, at the right time, on the right channel. We create content strategy and creatives that deliver. Our content gets your customers' time and attention.

Digital Marketing Strategy Development

We believe we can, and will introduce you to some of the most effective and up-to-date digital marketing technologies used by the world’s most successful companies and help you build unique and effective marketing campaigns to grow your company at a pace that you can manage.

Web/Application Development

We believe websites should be designed to look fantastic, represent your organization, be user friendly, optimized for mobile phones, search engine optimized and deliver measurable results. We create websites that have a meaningful and measurable impact on our client’s bottom line. Because creating business for our clients is our goal.

Creative Design & Development

We believe that client results and stunning design are inseparable. Using product design, visual effects, 3D graphics design and motion graphics, we ideate, design and build creative and impactful campaigns for some of Nigeria’s most innovative brands.

Some of Our Latest Projects

 

AlphaBeta International Education Services Ltd Digital Campaign
Advapro Ltd Website Development
Aeida Group Website Development
British Council Digital Campaign
Casio Digital Campaign
Cambridge Weight Plan Digital Campaign
Freshforest Digital Campaign
Hisense Digital Campaign
The Osh Gallery Digital Campaign
Oxygen Broadband Digital Campaign
Pido (Paycom) Digital Campaign
Lenovo Digital Campaign
Page MF Bank Digital Campign
Fine and Country Digital Campign
SPAR Nigeria Laptop Promo Digital Campaign
SPAR Shopper’s Program Digital Campaign
  • Tara Durotoye
    House of Tara

    "Awesome team knowledgeable and fast!"

  • John Goldsmith
    Park N Shop/SPAR Nigeria

    "We have worked with them for 2 years and they continue to amaze us"

  • Adetunji
    Freshforest Limited

    "They are a very credible team and I will not hesitate to recommend them"

Our Approach

We focus our campaigns on three unique strengths.

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Analytics & Campaign Optimization

We believe every digital media strategy is an assumption at best; and as such we need to know real-time how our campaigns are performing, so we can better optimize them. We use a variety of digital and social tools to help us understand the minds, and wallet paths of our consumers.

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Post Click Marketing

Conventional agencies tend to forget about what happens after the last mile click or online conversion, but we understand that an online conversion isn’t always the desired goal. We build mini campaigns such as email auto responders, Facebook custom audiences, retargeting and other forms of engagement, aimed at engaging the consumer long after the main campaign is ended.

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Testing

We do not believe in assumptions. We do not try to get into the head of the consumer and determine what he/she wants, because we will mostly be wrong. Instead, we develop multiple creative directions, all of which embody what we want to communicate, and then we run mini campaigns to test, aggressively…May the best message win.

How to get started

Thinking of running a campaign any time soon? All you have to do to get started is pretty simple:

Fill our form

Enter your name, and email address in the form above, and we will send the proposal to your inbox. We consider your privacy seriously, and we will NEVER spam you.

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Briefing

As soon as you receive and review our proposal, if you decide it is a good fit for your organization, send us an email to indicate your interest, and we will send you a form to help you define your marketing objectives.

Strategy Development

When we receive your form entry, indicating your statement of problem and marketing expectations, we will then go to work developing a strategy and cost implication aimed to fit hand-in-glove to your marketing campaign.

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Creative Development

If the strategy and costing suits your organization, then we go to work building landing pages, websites, social pages, ad accounts, ad images, flash ads, text ads, amongst other deliverables necessary to launch a digital media campaign.

Campaign Launch and optimization

After all creative assets have been developed, and all the setup deliverables have be achieved, then your campaign goes live, and we place a team to monitor constantly, optimizing the campaigns every single day till the end of the campaign. After all creative assets have been developed and all the setup deliverables have been achieved, your campaign goes live. We place a team to monitor it, constantly optimizing the campaigns every single day till the end of the campaign.

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FAQ

 

How much experience does your team have and do they have experience in my particular industry?

We have accrued a large knowledge base over 150+ campaigns over the last 3 years in a variety of platforms, in a variety of industries, so we are pretty sure we have solved a problem like yours before.

That being said; we are prepared to do whatever it takes to understand your industry, your target customers, and your marketing objectives.

Who specifically will be working on my account?

Every single person in the agency. You are assured of attention from the agency principals, the creatives, strategists, even the receptionist will interface with the client at some point in time. We usually assign a dedicated account manager, a project manager and a social media team for the brand.

What can I expect when it comes to communication response time?

It depends on the scope of deliverables required. we usually have turnaround time of 48 hours for average deliverables. for some projects however, we could shorten that time to as much as 30 minutes TAT.

Do you offer performance guarantees?

Not really. We understand that there are a number of forces that are outside the purview of marketing, so we can predict the outcome to a very accurate level, but we still don't have guarantees.

How do you charge for your services?

We have a custom pricing plan for our services, based on objective,scope and proposed strategy. for smaller organizations, we offer a packaged suite of services, built to suit the wallet.

What do you look for in a successful client/agency partnership?

Integrity driven, open minded, ambitious, but realistic, know the value of good work, and are willing to pay well for it.

Can you provide a list of references for current clients?

We certainly can send you a list of references upon request. Some clients are more privacy conscious than others, but we certainly can send you a verifiable list of present and past clients.

Do you offer rich media, video and enhanced creative options to engage audiences?

Yes. We often offer rich media and other enhanced creative options aimed at amplifying engagement with a variety of audiences. We don't slap it on every single campaign though; we use it whenever we identify and establish the need for it.

Questions to drive Ideation

Why prospects buy the type of products and services you sell?
What’s the end-benefit they’re after?
Why they’re not buying more from you?
Their main concerns, doubts, and hesitations?
What puts them off—which steps in your sales funnel scare people?
Which parts of your website cause the most friction and turn buyers away?
What they’d like to know, but can’t find on your site?
Which mistakes are costing you dearly?
Which parts of your website are actually performing well and should be kept?
We’re going to help you find out. In fact, we’ll tell you exactly what to do to lift your conversions.

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OUR PHILOSOPHY


We believe that our digital specialism is the source of our success. We don’t try to do it all, we remain committed to what we do best.

Our team is driven by a love of digital marketing. It’s easy to get excited about, after all; you get to innovate, create and develop exciting new ideas every day. As a result, we remain infinitely proud of every website, social media campaign and other digital enhancement that we deliver.


OUR MISSION


Putting digital first, every time. As a specialist digital agency, we’re ideally placed to help you prioritise digital projects and get the most out of each and every one.

With a team of committed specialists, it is our mission to push boundaries and tailor-make solutions that deliver exactly what each business needs and keep our clients ahead of the curve. Digital is the future, after all.

YOUR SATELLITE TEAM PROVIDES EVERYTHING YOU NEED

*Satellite Team noun \ sa-tə-līt \ An off-site team that is in full communication with and acts as an extension of your organization.

Strategy

Custom strategies are behind everything we do. We believe each business is unique and deserves a distinctive approach to its online marketing tactics.

Fractional Team

Hire the right size satellite team to suit your needs. Even if it’s “half an SEO Specialist,” a “quarter of a PPC Analyst” or several full-time team members. Add to your team as your business grows.

Transparency

Technology allows you to have full access to what your satellite marketing team is doing, communicate when needed, and see measurable results.

Experience

Skilled in every facet of digital marketing with decades of collective experience.

Cost Savings

Our rates are lower than the costs of recruiting, hiring and retaining your own team of the same size.

Fast Start

We assemble and get started faster than you can create a job posting.

Technology

Take advantage of our cutting edge digital marketing and revenue acquisition technologies without absorbing the costs of minimum spends.

Driven by Your Success

We know we could be out the door faster than an in-house team if we don’t succeed. We prefer to make our clients happy and grow with them.

Institutional Knowledge

We work in a wide variety of industries. Count on us to research and learn the ins and outs of your business.

WHO OUR TEAMS ACCOMMODATE

Funded Startups

Our teams are perfect for funded startups that want the strength and reach of a digital marketing team without the high costs of marketing department salaries and benefits. Plus, we’ll give you back the valuable time you need to focus on your operations as a new business.

Our experienced teams and technologies will help you level the playing field and compete with the larger companies in your industry.

SMBs

If you’re a small or medium-sized business experiencing growing pains, or you’re looking to invigorate your online marketing efforts without adding more overhead costs, our team gives you the boost you’re looking for.

We have the skills and technology required to help you measure and analyze your current efforts and set your business up for greater success.

Enterprises

If you have an established marketing department but your team is having difficulty pursuing new markets or keeping up with the workload, we’ve got you covered.

We’ll assemble a digital team to help you break into new markets or absorb your work overload in no time. Don’t forget about the fresh perspective an experienced outside team can add to your strategy.

WE HAVE YOUR MARKETING BASES COVERED

SEO

  • Organic Search Optimization
  • Local Search Optimization
  • Conversion Optimization
  • Technical SEO Auditing and Repair
  • Analytics Tracking and Reporting
  • SEO Value Recovery
  • In-Depth Custom Reporting
  • Extensive Keyword Research
  • Content Resource Creation
  • Content Optimization

Pay Per Click

  • ROI-Based PPC Strategy
  • Campaigns for Entire Marketing Funnel
  • Multiple Advertising Channels
  • Continual A/B Testing
  • Ongoing Keyword Research
  • Goal-Based Keyword Bidding
  • Retargeting Strategies
  • Premium Optimization Tools Access
  • Landing Page Insights
  • Outcomes-Based Reporting

Web Design

  • Custom Site Design
  • Strategic SEO Design
  • Branding
  • Landing Page Optimization
  • SEO Value Transfer
  • Mobile-Friendly
  • Website Platform Management
  • Analytics Setup
  • Security and Backup
  • Premium Hosting

Social Media

  • Social Media Management
  • Social Media Account Setup
  • Social Content Creation
  • Online Reputation Management
  • Social Advertising Management
  • Audience Engagement Management
  • Social Listening
  • Real-Time Marketing
  • Brand and Trend Monitoring
  • Social Reporting

Content Marketing

  • Content for People
  • Content for SEO
  • Product/Service Pages
  • Blog Posts
  • Articles/Guides
  • Infographics
  • Case Studies
  • Content Hubs
  • Keyword Optimization
  • Content Promotion

Email Marketing

  • On-Demand & Automation-Based Delivery
  • Email List Segmentation
  • Cross-Selling and Upselling
  • Relationship Marketing
  • Google Analytics Integration
  • CRM Integration
  • Email Template Design
  • Landing Page Creation
  • A/B Testing for Email
  • Email List Verification and Cleansing