The average user is exposed to an average of 150 advertisements a day, across a variety of media channels. However, the sheer amount of noise and variety in media channels has led today’s consumer to develop a short attention span, and subsequently a decline in brand loyalty.
On the other hand, 99% of all SMS messages sent are received within the first ten minutes upon arrival, and the average consumer looks at his mobile phone an average of 150 times a day. SMS therefore presents a huge opportunity for marketers looking to reach consumers, in a very personal and privacy conscious space.
With about 102 million active mobile lines in Nigeria, SMS marketing is potentially the largest audience pool in the country today. However marketing on mobile phones is very tricky. It requires the consumer’s consent, a proper targeting platform, as well as the creativity to express your brand’s message in only 160 characters.
Interested? Get in touch with us today to chat with us about the possibilities of using SMS in your organization.