Why the Convergence of Mobile and Digital is still not a Reality

  Mobile vs PC:  Mobile technology has slowly but steadily won the hearts of marketers all over the world. Smartphones…

5 Deadly Ad Buying Mistakes

  There’s a growing trend with the dislike of display ads. Many marketers, including the ads creators, are now beginning…

Top Digital Strategy Books to Add to Your Reading List

Undoubtedly, there are lots of books that cover the subject of digital marketing. For this reason, people often ask series…

How do you choose the right digital agency?

In the last 24 months, a slew of ad agencies have emerged in Nigeria, promising heaven and earth to businesses.…

Where Digital Marketing Sucks

I believe that we are playing by small town rules, as we evolve into social media marketing. Marketing has become…