Why the Convergence of Mobile and Digital is still not a Reality

  Mobile vs PC:  Mobile technology has slowly but steadily won the hearts of marketers all over the world. Smartphones…

Is Snapchat Good for Marketing?

  About a year ago, Facebook offered the owners of Snapchat a whopping $3 billion offer to sell. The owners…

5 Deadly Ad Buying Mistakes

  There’s a growing trend with the dislike of display ads. Many marketers, including the ads creators, are now beginning…

Is Your Company Ahead of These Basic B2B Marketing Tips or Lagging Behind?

  Right now, a lot of B2B Nigerian marketers are finding it difficult to match the fierce competition going on…

Extremely Useful Google Analytics Alternatives – Are They Really Very Useful?

  Are you providing your site’s data, metrics and analytics with proper attention that befits them? Most marketers know how…

Lessons from Effective PPC Advertising

  There are many big businesses that spend quite a fortune on PPC advertising -- I am talking millions of…

Things to Consider While Developing Your Online Marketing Strategy

To succeed online, you need to have an effective marketing strategy. Miss this and you will waste your money and…

Top Online PR Mistakes to Avoid

Perhaps you already know about Murphy’s Law which says “anything that is capable of going wrong will eventually go wrong.”…

Where Digital Marketing Sucks

I believe that we are playing by small town rules, as we evolve into social media marketing. Marketing has become…