What You Should Know About Retargeting

It is said that an average prospect needs 6 to 8 exposures to a brand/product before they can be expected…

Lessons from Effective PPC Advertising

  There are many big businesses that spend quite a fortune on PPC advertising -- I am talking millions of…

Prospects and Customers: Is There A Difference?

Many entrepreneurs start their business thinking about how they will attract their target customers. The key assumption they make is…

5 Techniques for Lead Management Success

I don’t think anybody would want to spend huge chunks of money on campaigns and end up with a negative…