Prospects and Customers: Is There A Difference?

Many entrepreneurs start their business thinking about how they will attract their target customers. The key assumption they make is…

Marketing Strategy Vs. Tactics – Explaining the Difference

Many marketers, PRs, and clients usually find it difficult to have a clear-cut understanding of the difference between marketing strategies…

7 Simple Social-Media Moves That Work

Many businesses see social media as a magic wand they can wave and automatically boost their profits. They see its…